Pushing customers on social networks or Google to the website is getting costly, so merchants are trying to get the most out of their existing audience.
An effective way of doing so is the Average Order Value, or AOV, strategy. You can do it in multiple ways to boost the AOV. Average order value is the average amount a customer spends per order:
Average Order Value = Total Revenue ÷ Total Orders
Shopify apps can help increase AOV through product recommendations, cart upsells, bundles, quantity discounts, free-shipping rewards, and post-purchase offers. In this guide, we compare some of the best Shopify apps to increase AOV in 2026 and explain which type of store each app may suit.
What Are the Best Shopify Apps to Increase AOV in 2026?
If you are looking for an app, there are a few key factors worth considering, because no one-size-fits-all software will suit your particular Shopify store. In essence, the way you plan to increase the number of items per order, or the amount customers spend on each one, should guide your choice.
Some apps are built specifically to improve the cart, while others handle bundles or recommend products on the product page. Some focus on checkout offers, and some encourage extra sales after a customer has already bought. Here are eight Shopify AOV apps to consider in 2026.
1. BRIX: Best for Smart Cart and Product Experience Optimization
BRIX helps Shopify brands turn a plain checkout into a smart one that lifts profit automatically. Instead of stitching together separate apps, shop owners can customize cart design, upsells, cross-sells, coupon rewards, and bundling from a single platform, which saves both time and energy. Important features include:
- Customizable cart editor
- AI-powered upsell suggestions
- Frequently bought together offers
- Rewards progress bar
- Coupon slider
- Product bundles and combos
- AI product combination suggestions
- Cart and upsell analytics
- Extra revenue tracking
The cart editor helps merchants create a cart that matches their brand’s look and adds relevant product recommendations and reward targets. BRIX could work well for retailers wanting to enhance most aspects of the cart experience without having to install a number of separate apps. BRIX may suit beauty, fashion, food, health, fitness, and other brands that sell products customers tend to buy together.
Best for: Shopify brands looking for an all-in-one cart and AOV optimization platform.
2. UpCart: Best for Custom Cart Drawers
UpCart’s primary feature is the ability to customize the default Shopify cart as a slide cart. Stores can use this feature in the cart to upsell, cross-sell, add additional products, distribute rewards, and present promotional messages. The cart interface will also be consistent with the shop’s overall branding on desktop and mobile devices. UpCart could suit stores that like their product pages but are not happy with the shopping cart and post-purchase flow experience.
Best for: Stores that mainly need a customizable cart drawer with upsells and rewards.
3. ReConvert: Best for Full-Funnel Upselling
ReConvert helps merchants target their audiences with upsells at multiple points in the buying journey. The app comes with a range of features like product-page recommendations based on related items, frequently bought together, cart upsells, checkout upsells, and also post-purchase one-click upsells. Only Shopify Plus stores can make use of a few of the app’s checkout features. That said, ReConvert will be mainly appealing to merchants who want one single tool to generate upselling possibilities from the moment the customer is at the product page to the point they have finished the purchase.
Best for: Stores that want product-page, cart, checkout, and post-purchase upsells.
4. Shopify Bundles: Best for Simple Fixed Bundles
Shopify Bundles is a Shopify-owned app for creating bundles or combinations of products. It gives merchants a straightforward way to build fixed bundles and product packages from the Shopify admin. Customers are presented with a choice of product options such as size or colour, and inventory is decremented automatically across every product in the bundle. As it comes, the app suits a store that wants basic product bundles without upselling features or a customized shopping cart.
Best for: Merchants who want a simple native solution for fixed bundles and multipacks.
5. Frequently Bought Together: Best for Product Recommendations
Code Black Belt’s app “Frequently Bought Together” lets merchants create bundles manually, set the app to automatically recommend products, provide bundle discounts, and change the look & feel of the recommendation panel. It’s an ideal solution when your customers often need a second product to complete a purchase. Take a customer buying shampoo: they probably need conditioner too, so the app displays the conditioner automatically.
Best for: Stores that want focused frequently bought together recommendations.
6. Selleasy: Best for Multiple Upsell Placements
Selleasy offers a range of upselling and cross-selling methods. Retailers can, for instance, create product bundles, product add-ons, and cart add-ons. Beyond this, they can also offer cross-selling options of frequently-bought-together items, post-purchase upsells, and recommendations on the thank-you page. In parallel, Selleasy comes with an automatically suggested product feature which assists retailers in determining which products complement each other.
Best for: Stores that want to place upsells across product pages, carts, and post-purchase pages.
7. AfterSell: Best for Post-Purchase Upsells
AfterSell is best known for offering one-click post-purchase offers. After checking out, a customer can accept an additional product in one click, without re-entering their payment information. Shop owners can offer upsells, downsells, thank-you page offers, and personalized funnels through data like products purchased, cart value, customer tags, language, and traffic source. Mainly, checkout-page features are tailored for Shopify Plus merchants.
Best for: Stores that want to increase order value after the original purchase is completed.
8. Bundler: Best for Quantity Discounts and Mix-and-Match Bundles
Bundler lets sellers set up regular product bundles as well as ones that let customers pick their own combinations, quantity steps, and tiered discounts. Several discount types are available: percentage discounts, fixed discounts, a fixed bundle price, and a dedicated bundle landing page. The app also supports subscription items. This type of app works well for businesses selling products people tend to buy in larger quantities, such as food, skincare, supplements, household products, and personal care items.
Best for: Stores that need flexible bundle discounts and quantity-based offers.
Which Shopify AOV App Is Best for Cart Upsells?
Choose a cart-focused app when customers usually add only one product and proceed directly to checkout. A smart cart can show:
- Complementary products
- Frequently bought together items
- Free-shipping progress
- Free-gift targets
- Available coupons
- Bundle savings
- Product add-ons
- Clear checkout actions
BRIX is probably a perfect fit if the main idea is cart upsells, cross-selling, coupon rewards, combo packs, AI-generated recommendations and having access to the data in just one place. UpCart is possibly the right one if you mainly need a cart which can be a customized popup cart, meanwhile ReConvert and Selleasy might be better for you when you are going to implement upsells at various points during the purchase cycle.
Which Shopify App Is Best for Product Bundles?
The ideal bundle app will hinge on the type of bundle you are aiming to set up.
- Stick to Shopify Bundles if you are looking at just the creation of simple fixed bundles and multipacks.
- Go for Frequently Bought Together if, from the product page, you would like to recommend a very small group of complementary products.
- Bundler is the ideal app if you need to create a mix-and-match type of offer, have quantity breaks, or you are thinking of tiered discounts.
- Consider BRIX if what you need is the option of having dedicated product combinations or combo experiences together with cart optimization and frequently sold together suggestions.
It is not rare to see that bundles raise the price of orders because they offer clients to get one full package as a purchase rather than them having to go about getting every single item. Also, Shopify names product bundling as a method that might assist in raising order values and product discovery, in general.
Do Shopify Upsell Apps Really Increase AOV?
Shopify upsell apps can increase AOV when the offers are relevant, simple, and shown at the right time. However, installing an app does not automatically improve revenue. An offer is more likely to work when:
- The recommended product is related to the main product.
- The add-on is reasonably priced.
- The benefit is easy to understand.
- Customers can add it with one click.
- The discount does not remove too much profit.
- The offer works properly on mobile.
- The cart does not feel crowded.
For example, suggesting a shaker alongside a protein powder purchase makes sense. Then again, showing an unrelated expensive product may divert a customer’s attention and even lower the possibility of checking out. Shopify now recommends relevant upsells, cross-sells, product bundles, free-shipping thresholds, personalized product recommendations, and post-purchase discount offers as tactics for raising the average order value.
How Do I Choose the Best Shopify App to Increase AOV?
Identify the areas where your store loses the most money.
- Opt for a cart upsells/downsells app if customers tend to add one item to the cart and then go through the checkout without looking into other related products.
- Buy a bundle app so that when customers normally need several products to get the whole picture, they end up with those products in the cart.
- Get a post-purchase offer app if you still want to provide them with a discount after they have paid.
Before installing an app, check:
- Main AOV feature required
- Theme compatibility
- Mobile experience
- Product and bundle customization
- Analytics and revenue tracking
- App pricing
- Support quality
- Integration with existing apps
- Effect on store speed
- Ease of setup
Avoid installing several apps that perform the same function. Overlapping apps can create repeated offers, conflicting discounts, inconsistent designs, and a complicated customer experience.
What AOV Metrics Should Shopify Stores Track?
Do not measure success using average order value alone. Track:
- Average order value
- Conversion rate
- Revenue per visitor
- Upsell click rate
- Upsell acceptance rate
- Frequently bought together sales
- Bundle revenue
- Coupon usage
- Checkout clicks
- Extra revenue generated
- Profit margin per order
- Refund and return rate
Compare performance before and after activating each offer.
Conclusion
It is not only about features. While having lots of functionality is usually an excellent start, the true value of the top Shopify AOV app lies in its ability to recommend products which suit your customers the most and at the same time offer many rewards without making the shopping experience overly frustrating for them.
Choose the first opportunity wisely. One of the main opportunities is a cart upsell, bundle, free-shipping objective, or a post-purchase offer. Track the outcome and then refine your tactics with the help of your customers’ real behaviour data.